One of the best things (or worst things) to happen to company is for their content is to go viral. Marketers try very hard to get their companies information seen by the right people. And in a flash anyone can post something related to a companies product or service and have it be seen by millions of people. Sometimes companies decide to take these viral marketing opportunities into their own hands as well.
of these reasons:
The “Selfie Shootout” is a popular viral campagin made by Turkish Airlines. This viral marketing campaign has over 130 million views! I believe that this marketing campaign went viral because
1. It has a clear objective.
Anyone that views this video can easily tell that the objective of this video is to inspire travel. It showcases the fact that Turkish Airlines flies to more countries around the world than any other airline.
2. It evokes emotion.
This video showcases a fun game of traveling around the world (which most people would like to do). It is awe inspiring of what someone could actually do and visit favorite and recognizable places. There is also a sense of humor in the game the two are playing to out-do each other.
3. It features a celebrity.
This video features Kobe Bryant, which is a world renown basketball player. Almost everyone has heard of this player, even if they are not a basketball fan. It also features Lionel Messi, a famous soccer star who I was not familiar with, but the rest of the world probably is.
4. It keeps your attention.
Kobe is licked by a lion, Messi is scuba diving with sharks. These are things you would not typically see everyday.
5. Use social media to boost your campaign.
Turkish Airlines also used the hashtag #kobevsmessi to drive the campaign. They also asked people who won to keep the conversation going. Pure genius, and the campaign definitely resulted in more flights booked on the airline.